Join the interview-style presentation on international SEO in the AI era. Learn from experts on overcoming language barriers, cultural nuances, and algorithmic challenges. Discover how to optimize content for global markets and leverage AI-driven localization. Stay ahead in the race for online visibility with practical strategies. Don't miss this opportunity to master international SEO.
Transcription
Okay, so before we start, let's give people an introduction on your background and expertise. Yeah, just tell us a bit more about who you are and what you've done in SEO and localization. Yeah, sounds good. So I'm an international growth consultant. I've spent the last years of my career working between a few different companies. I spent five years at Tinder working full-time for them, leading product localization, where I basically oversaw three spaces. So it was the localization internationalization stack, user acquisition. So it was the app store side, search engine side. So that was for app store optimization. We had a portfolio of six stores across 70 different localizations. And then for search engine optimization, basically all of the website content that we were producing globally into 55 different languages. And then product localization at Tinder as well in terms of how do we modify the product for each market. And then since then, I've worked with Speechify where I've got a lot of their early international efforts off the ground in terms of UI elements for localization. But I also laid the groundwork for the data pipeline of their first SEO efforts. And then since then, basically have been doing some freelance consulting working on a few side projects of my own until today. So that's where I am now. Great, thank you. Creating a globalization strategy for a brand like Tinder should be extremely interesting and complex. Good days. Yeah. And it also sounds like an important mission. You help people find love all across the world. Yeah. And it's funny how the same desire can be transformed into so many different cultures. So the same point of two people meeting can happen in so many different forms, but fundamentally it's the same thing. So something that's quite interesting in the dating and social space as well. Yeah, that's incredible. You have an incredible experience. So great. We are going to start our discussion. Please, everyone who's here with us, send us your questions. You can send them directly to the chat or to the Q&A section. And we'll spend the last maybe five, 10 minutes of this session to provide as many answers as we can.
