Founder and CEO of Accutics, a marketing data governance platform
Former Head of Business Reporting at momondo (KAYAK)
Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk
Data governance
Marketing analytics
Campaign tracking
Data standardization
MarTech
Web analytics
Kasper specializes in campaign data governance. He previously worked with web analytics as a consultant at eCapacity for companies such as Sky UK, LEGO and Novo Nordisk. Later he was brought in as Head Business Reporting at KAYAK/Momondo, which has given him a unique understanding and the ability of bridging the gap between Marketing, Data Analysts and the business.
Jul 2017 — Present · 9 yrs
Jun 2016 to May 2017 · 11 mos
May 2012 to May 2016 · 4 yrs
Sep 2012 to Feb 2013 · 5 mos
Aug 2009 to Sep 2012 · 3 yrs 1 mo
May 2008 to Jul 2008 · 2 mos
Founder and CEO of Accutics, a marketing data governance platform
Former Head of Business Reporting at momondo (KAYAK)
Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk
Data governance
Marketing analytics
Campaign tracking
Data standardization
MarTech
Web analytics
Smartcat’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, enjoyability.