Qualifications
Former VP of International Operations at ActiveCampaign, building a localization framework across 190 countries
Founder of HubSpot's global localization function, scaling a 15-person team on a $3M budget
International go-to-market and localization strategy consultant for B2B SaaS
Expertise
Localization
International go-to-market
Globalization
SaaS expansion
International operations
Localization strategy
Experienced International Operations & Strategy leader with a demonstrated history of working in Enterprise SaaS industry. Skilled in Sales, Management, International Marketing, and Localization. Strong business development professional with a MBA focused in Marketing from RSM Erasmus University.
Experience
International Growth Manager at Bluebeam
Jun 2025 to Dec 2025 · 6 mos
International Go-to-Market Strategy & Ops Consulting at Self-employed
Jan 2022 to Jun 2025 · 3 yrs 5 mos
Vice President of International Operations at ActiveCampaign
Jan 2019 to Jan 2021 · 2 yrs
International Go To Market Lead, Product at HubSpot
Jan 2019 to Sep 2019 · 8 mos
Senior Manager of Localization / Manager of Localization at HubSpot
Jan 2015 to Dec 2018 · 3 yrs 11 mos
Principal Corporate Account Manager II & III at HubSpot
Jan 2012 to Jan 2018 · 6 yrs
Recent articles and events
Qualifications
Former VP of International Operations at ActiveCampaign, building a localization framework across 190 countries
Founder of HubSpot's global localization function, scaling a 15-person team on a $3M budget
International go-to-market and localization strategy consultant for B2B SaaS
Expertise
Localization
International go-to-market
Globalization
SaaS expansion
International operations
Localization strategy
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