Qualifications
Customer Marketing ABM at Anaplan; former Senior Director, Account-Based Experience at Smartcat
Account-based marketing leadership at UiPath, Socrates AI and Qlik
20+ years in B2B sales and strategic marketing for tech startups and enterprises
Expertise
Account-based marketing
Customer marketing
Demand generation
B2B marketing strategy
Integrated campaigns
Marketing analytics
Seasoned Account-Based Marketing strategist with a proven track record of driving revenue growth for tech startups and enterprises alike in field, digital and strategic marketing globally. Sales and marketing professional for 20+ years, Melissa's expertise lies in crafting personalized marketing campaigns that resonate with key accounts, leveraging a deep understanding of customer pain points and market trends. She is passionate about blending creativity with data-driven insights to deliver impactful results in highly competitive markets.
Experience
Customer Marketing ABM at Anaplan
Jul 2025 — Present · 1 yr
Senior Director, Account-Based Experience at Smartcat
Oct 2024 to Apr 2025 · 6 mos
Account-Based Marketing Leader at UiPath
Feb 2023 to Jul 2024 · 1 yr 5 mos
Vice President, Digital Marketing & Communications at Socrates AI
Oct 2020 to Dec 2022 · 2 yrs 2 mos
Director, Global Strategic Account Marketing at Qlik
Jan 2019 to Oct 2020 · 1 yr 9 mos
Senior Marketing Manager at Qlik
Apr 2013 to Jan 2019 · 5 yrs 9 mos
Recent articles and events
Qualifications
Customer Marketing ABM at Anaplan; former Senior Director, Account-Based Experience at Smartcat
Account-based marketing leadership at UiPath, Socrates AI and Qlik
20+ years in B2B sales and strategic marketing for tech startups and enterprises
Expertise
Account-based marketing
Customer marketing
Demand generation
B2B marketing strategy
Integrated campaigns
Marketing analytics
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